Executive Director of Food Design Research, Stanford University
Soh is an educator and a researcher of Mechanical Engineering at Stanford University. She is also the founder of FoodInno Institute, the community to bring together academic researchers, entrepreneurs, chefs, designers, and students to share perspectives of food innovation and to design the future of food.
From the Needfinding class at Stanford, she learned that observation is the most powerful concept. She teaches that observation can be applied to solving wicked problems. From in-depth observations in her doctoral research on the creativity and innovation of "Chefs as Designers", Soh firmly believes that design and innovation can be taught through food, the substance of life.
Her model of the food innovation accelerates students’ understanding of food design by solving food challenges through collaborative efforts. She is currently expanding her education model to the level to help corporations and start-ups to innovate at Stanford University.